Comeback: The Fall and Rise of the American Automobile Industry by Paul Ingrassia, Joseph B. White

Comeback: The Fall and Rise of the American Automobile Industry



Download Comeback: The Fall and Rise of the American Automobile Industry




Comeback: The Fall and Rise of the American Automobile Industry Paul Ingrassia, Joseph B. White
Page: 512
ISBN: 9780684804378
Publisher: Simon & Schuster

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters — ... MORE EBOOKS:
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